How to write the letter

How to write a business letter [ an example ]

 

To ( Addressee’s company name )
Attn. Mr/Mrs/Miss……    [ Personalized ]
Mailing Address
Area Code and city
Country                                       [ Include country & area code]

Date

Re: New flower species offer sales opportunities  [ Benefits in the heading ]

Dear Mr / Mrs / Ms ...,

[ Main message ] 

Promising sales opportunities are now available through our recently developed export flower range Tropiflora. We have pleasure in offering you the exclusive representation for Europe or selected countries.

[ Benefits ]

Tropiflora' is a novel flower species range which is being introduced for the first time on the European market. Market research has revealed that it offers high sales potential due to its durability and outstanding colors.

[ Arguments ] 

Tropiflora' flowers are produced on Flower Island, ten miles off our west coast. The climate of the island is perfect for the growth of the species, with excellent growing conditions throughout the whole production season. The season runs from September till April.  Our export capacity lies between 350,000 and 500,000 stems. Daily direct flight services between our national airport to most of the European capitals guarantee a constant supply.

[ References ]

Our government offers training programmes for export activities, in order to secure high quality standard and a regular supply throughout the whole year.

[Action ]

As we are seeking a representative for the whole of Europe or selected countries, we invite you to let us know whether you are interested. Upon receipt of your response, we will immediately send you product specifications and conditions.

Yours sincerely,

(signature)

[ Name / function ]

Name of sender. Export Manager

Encl.: Company brochure and Tropiflora leaflet